So, the Guardian could support the Liberal-Democrats. The Guardian! Actually, I always had the impression that the Guardian tried not to sell its soul to any party. Never mind. This of course follows the (to newish Labour) rather more alarming prospect of the Express switching back to the Tories. BBC NEWS | Politics | Express switches after Euro shift.
It’s a well-known – or at least, frequently asserted – fact that it was the Sun (and friends) wot won it for New Labour in 1997 and 2001. In 1997 The Guardian, The Mirror, the Sun, the Independent and the Daily Star all supported New Labour. Only The Daily Express, the Telegraph and the Times stood against them. By 2001 both the Times and the Express had climbed into Labour’s bed.
But another perspective is that Labour was going to win in 1997 and 2001 anyway, and the papers were savvy enough to go with the winner.
Which leaves us with the question, how powerful are the media really when it comes to influencing elections? We are still facing the repurcussions of Mohammed Karzai’s media-propelled victory in Afghanistan. Are we really in the same position with the print media in Britain?
Let’s hope not. But perhaps this time we will actually find out.