More than half of the people watching TV at the time watched the Liberal Democrat party election broadcast when it was broadcast at quarter to seven on Wednesday evening. Overall, it pulled in 13.2 million viewers — ahead of the Tories at 12.8 million and Labour at 11.9 million.
Pick of the bunch, then, and arguably more popular than Doctor Who. What’s more, it was probably the cheapest to make. Labour hired in Oscar-winning film director Anthony Minghella. A sound choice, perhaps, since he specialises in fiction.