Don’t promise the moon and sixpence, Michael
See: BBC NEWS | UK | Tories aim for sports excellence
The Tories have realised what is wrong with our nation. It’s that we aren’t sporty enough. Well, there’s something to be said for that thought. Obesity is going through the roof (or is it through the floor) and it’s linked to increase in our intake of junk food linked with decrease in our physical activity. Campaigning against junk food might offend some of the few friends in business that the Tories have left, so the good, positive healthy message of sport is probably a wise choice for them to focus on.
But what exactly are they offering to do? David Davis, ever a man with an eye for a headline, seems to have slipped up this time.
He says: “By restructuring sport in the UK, we will be able to channel money directly to increasing participation and developing sporting excellence. Our policy will offer real choice and lead to highly-motivated and high-quality support to encourage talent and interest.”
So that’s it, is it. The problem with UK sport is that it isn’t structured right.
Are you seriously suggesting this is the problem, Mr Davis? Or do we detect the shadowy figure of Michael Howard in the background, whispering “Promise anything you like David, as long as it doesn’t cost anything.”
And then there’s David Davis’s sidekick, Lord Moynihan, with a nice sound bite: “The British Sports Foundation will bring together the best and most experienced administrators in British sport under one roof.”
So. He’ll be luring in top managers from premiership football, will he? Or does he actually mean “the best available”.
But there’s more. He says: “A fit-for-purpose one-stop shop, lean, efficient and accountable, it will champion the voluntary sector on which sport in the United Kingdom is founded.”
Nice soundbite, Lord Moynihan. Do you do any sport yourself? Can’t seem to find anything about it in your various biographies scattered round the internet, but we mustn’t be ungenerous. Because Lord Moynihan is actually a good egg, and has accurately pinpointed the underlying weakness of the Tory promise:
Sport isn’t run by the government! It’s run by volunteers and supported by commercial sponsorship. That, and by school sports instructors, commercial clubs, universities, and local authority leisure departments.
True, Sport England doles out a fairly meager amount of sport aid, and you can always apply to the lottery (but woe betide if you aren’t in the particular categories they like this week). But - seriously - nobody who receives sport aid really cares how the distributor is structured, we just want the cash.
Will restructuring government-funded sport beat the UK’s flab-belt and put us at the top of elite sporting nations?
Will it heck.
Michael, please, please, please stop it! You can’t deliver a more sporting nation by changing the way Whitehall organises itself. If you really care about sport, then find some of the cash that you claim to save in your £35 billion public sector cutbacks. Just a billion of that money could buy 300 new sports centres, or enable more than 15,000 athletes to train full time until the next Olympics.
Just don’t promise us the moon when all you’ve got is sixpence.